Month: May 2010

The approach to the “marketplace” business model

Jason is back with another great post on market place business model. By marketplace, he refers to a platform which connects buyers and sellers who find it difficult to connect.

A few insights distilled from his post: (I must say that the full post is a MUST Read. This summary here, is not the best!)

  • The biggest problem for this kind of business is which side’s problem do you solve first? At the beginning, neither the seller or the buyer would come to you! Jason suggests, tackle the seller side first. Create the right proposition for the seller. It is easier to convince the seller to sell through you because it would anyways increase their sales. This would help you in creating an inventory, so that the buyer knows you have inventory and returns.
  • Do not automate right from the beginning. Wait for some time and find out the right things to automate. Or else, a lot of money might be wasted in automating something which may turn  out to be a wrong approach.
  • In order to get people to your site, SEO and google ads is passe, use a novel strategy like writing a useful guide or something that the chance visitor would bookmark/twitter/FB because it is genuinely useful. This would start getting eyeballs for your website!

Given the fact that my colleagues are fighting with a similar business model in different sectors. I am forced to wonder:

  • How would a platform that connects rural homestays to tourists start? What could be their “novel strategy” as mentioned by Jason? What could get more eyeballs to their website?
  • What would be novel strategy for the marketplace which connects buyers and rural artisans?
  • What would be the novel strategy for the marketplace solution which connects rural distributors of energy saving stoves with manufacturers of energy saving stoves?

Economics of Happiness

US Federal Reserve Chairman Ben Bernanke talked about the Economics of Happiness in a commencement speech at the University of South Carolina on 8th May, 2010.

A few takeaways:

He moves away from the materialistic reasons of happiness as proposed by many economists and suggests the following as things that lead to happiness (off course in addition to materialistic gains):

1.) spending time with friends and family,

2.)getting engrossed in the “activity” you are involved with,

3.)recognising the fact that everything in life can not be under our control.

4.) Remember all the good that happened with you!

He also tries to answer the age old question that we often ask ” Are the people in the poorer countries less happy?” or ” Are the people in the villages less happy than the city people?”

He says that what matters is the relative possession of wealth. So he says,”If I live in a country in which most people have only one cow, and I have three cows, then I will have lots of social status and self-esteem and will thus feel happy. But if everyone around me has a luxury car, and I am hung up on status, I won’t feel very special unless I have both a luxury car and an SUV.”

He ends it off by saying something very interesting “happiness is nature’s way of telling us we are doing the right thing. True. But, by the same token, ephemeral feelings of happiness are not always reliable indicators we are on the right path. Ultimately, life satisfaction requires more than just happiness. Sometimes, difficult choices can open the doors to future opportunities, and the short-run pain can be worth the long-run gain.”

Perhaps, an effort to draw our attention to the fact that the desire to gain immediate proseperity through financial jugglery has led to a fatal crisis for all of us today. He seems to be telling us that it is prudent to postopne immediate happiness for “life satisfaction”!

Read the whole speech here.