Dairying: as seen by the small farmer

We went for a few Focussed Group Discussions in Ganjam District of Orissa under Dhanei Kshetriya Financial Services service area. The idea was to interact with dairy farmers and understand the status of dairying. A lot of things came up during the discussions, stories are same as those heard in any other part of the country.

Loan for cattle:

There are schemes of the Govt under which the farmers get subsidised loans for buying cattle and getting insurance. Under one such scheme, the co-operative facilitates to help the farmers get a 50% subsidy for loan but stipulates that they are “required” to buy cattle ONLY from a fixed place.

The farmer goes and buys a cow which gives about 10-12 litres of milk and it costs him Rs.18000. He brings the cow home and realises that the cow actually gives just 3-4 litres and not 10-12 litres!

The loan officially issued in his name is of Rs.18000 but it seems that the actual value of the cow is only about Rs.9000-10000! What happens to that Rs.8000 extra is anybody’s guess.

The farmer is left with a cow which gives 3-4 litres/day and in some cases even less! He has to repay a loan which even after subsidy on interest would still mean too much to repay from the cash flows “generated” out of a 3-4litre/day milk!

Cattle Insurance:

The subsidy scheme also applies to the insurance product. The farmer pays just Rs.300 for annual insurance cover for a Rs.15000 animal which converts to a 2% premium for the farmer and 2% for the govt for a total of 4% premium charged by the insurance company.

In order to get claims settled in case of death of cattle, the farmer has to call the vet, pay him/her Rs.50-Rs200, ask for a death certificate, get the photograph of the dead animal, collect the tag of the dead animal and along with all these things, farmer goes to the nearest town and deposits at the “bank” for claim to be settled.
In recent experience, out of 6 people in one village only one person’s claim has been settled!
Why should they take an insurance product when the claim will never get settled?

Healthcare:
Govt vaccinates cows regularly but even after that, there were cases of cows dying of preventable diseases which they were vaccinated against!
Our assumption is-low quality vaccines/cold chain not maintained!

On an average, the farmer spends about Rs.300 annually on veterinary care. If we add up cases of pregnancy diagnosis etc, the spending is about Rs.500-600. On occasions they end up spending upto Rs.1000-2000.

Financing for High Value cattle:
The farmers know that keeping high value cattle is better for generating more returns but keeping high value cattle means additional care.For those who are interested to take the “hassles”, their concern is finance. The requirement of finance is not just for cattle but also for the shed. High value cattle need proper sheds to be constructed for them. The spending on feed is also higher.

Assuming about Rs.5000-6000 for shed and Rs.1000-1500 for feed, a “cattle loan” product has to provide finance for two cattle purchased at about 6months interval and also has to provide for cost of shed and feed for 1 month and cost of insurance as well. A simple calculation will reveal that the total financing requirement would actually add up to more than Rs.50000. (Assuming cattle of Rs.20000-25000)

(Off course if we assume a 10-15% contribution from the farmer for the “Project” of two high yielding dairy cattle, we will get a figure between Rs.45000-Rs.49000 as the amount for a comprehensive cattle loan.)

NOTE:A cattle loan would not make sense unless there is a guaranteed price for milk sold. In other words, forward linkage is a basic necessity.

Starbucked

Got my hand on a book named “Starbucked” which narrates the story of Starbucks (the American coffee, tea chain). Interesting facts:
They didn’t start as a food service concept. Their idea was to sell coffee so that people could make it at home!

  • It was started by three people who ultimately sold the business off to an employee named Howard Schulz who off course turned things upside down!
  • He brought in the concept of coffee shops.
  • All the stores that Starbucks has is built up using a combination of 12 different palettes which means that every store has a look different from the other. The 12 palettes are actually mix n matched. This means that though the final store look is different from the other one, all the pieces are standardised!
  • This is very different from a normal concept chain where everything has to look the same! Remember McD, CCD, KFC, or even the retail stores!
  • The concept of letting people sit as long as they want came up from them and the funny part is, they never wanted it to be so! They did some research and realised that people paid such a high premium for the coffee that was sold just to enjoy the ambience. Howard Schulz caught on to this after a bit of difficulty but then made it a core of Starbucks strategy. “Starbucks experience” is a phrase that is oft repeated to eulogise it.
  • The book somehow does not deny that it all became successful because of something called chance!
  • :))

Also published on didyouaskgod.

Mobile Banking

Today most of the large banks offer basic mobile banking solutions for their consumers. The most common services are:

* Account Alerts, security alerts and reminders
* Account balances, updates and history
* customer service via mobile
* branch ATM location information
* transfer verification
* mortgage alerts

Future expectations are mobile commerce, mobile payments, contactless payments, mobile coupons.

The different platforms used for mobile banking operations include Short Messaging Service, mobile Web and Mobile client applications.

*No common standards has yet been developed for banking transactions.

The banks normally choose SMS to start with and then may decide to progress with mobile web and mobile client applications.

SMS is ubiquitous and easy to use but has limited support for rish media.

Mobile web provides a richer experience but is limited when it comes to availability on the handsets. Not many people have handsets which are web enabled.

Mobile client applications provide best user experience and the most security but require users to download an application. This again is limited.

After having talked about the general facts, let me come to my area of interest, use of mobile phones for financial inclusion.

Mobile telephones have been imagined as devices to complete banking transactions directly. M-Pesa in Kenya, G-Cash and SMART Money in the Philippines and Suvidha/BEAM in India are some examples of banking innovation. It is easy to see the appeal as many of the unbanked are poor, and mobile technology offers the possibility of both filling financial gaps and improving the economic lives of the customers.

The core of businesses like M-Pesa rests with facilitating financial transactions via mobile telephones. In the most common application, microfinance customers can pay loan installments via telephone by entering a code that transfers funds from a personal account to the bank’s account. Transactions can also flow between customers directly, as long as the two parties are in the M-Pesa network. These transactions are facilitated by mobile phone agents in commercial areas.

Taken from: http://www.isb.edu/isbinsight/Insight_Sep07/Beyond%20Microfi%20nance,%20Towards.html

The Asian Banker, a financial industry research group, estimates that a typical financial transaction in the Philippines would cost 80% less if carried out on a mobile phone instead of in a bank. Potential savings to clients, represented primarily by the convenience of m-banking, are also big. With the ability to make payments and transfers literally in the palms of their hands, clients no longer have to travel to the bank and wait in line when they get there to take care of financial needs.

Challenges for mobile banking:

  • Banking would entail using mobile devices to facilitate lending and deposit-taking.  Not impossible, but the models aren’t there yet.  One promise is that m-banking will generate troves of digitized repayment data that can then be mined to implement (or refine) credit scoring models, fundamentally changing the lending equation.  Changing the lending equation would come about by eliminating some of the face-to-face social aspects of financial transactions, and the great unknown is whether cutting back on social elements – dropping weekly group meetings say, or simply weakening the personal relationships between customers and loan officers – would undermine repayment rates.
  • the geography of mobile phone coverage and bank branch coverage today is largely overlapping—as are the populations served.
  • Trust. The poor aren’t lining up to use their cell phones for banking because they value face-to-face interaction when making business transactions.

Taken from: http://poverty-action.org/node/1634

Need to put some material on M-Pesa, G-Cash, SMART Money and Suvidha/BEAM.